Interest based advertising

Notice about advertising based on user interests


Last update on August 12, 2018. 

Ads based on user interests often refer to targeted or personalized ads. We display interest-based ads to show features, products, and services that may be of interest to you.


What kind of information do we use to show you interest-based ads? 

To show you ads based on your interests, we use information such as your interactions with the websites, content. We do not use information that directly identifies individuals, such as name or email, to serve ads based on your interests. To do this, we only keep information for the time necessary to provide you with our advertising services in accordance with our Privacy Policy and applicable laws.

As is customary in the advertising industry, we use cookies, pixels and other technologies (collectively, "cookies") that allow us to know the effectiveness of the interest-based ads that we show you, by measuring the ads you have clicked. or that you have seen, to offer you more useful and appropriate ads. For example, if we know which ads are shown in your browser, we can be careful not to show the same ads over and over again.

Check our Privacy Policy for more information on the types of information we collect.


How do we work with third parties to show you interest-based ads? 

We work with third parties such as advertisers, publishers, social networks, search engines, advertising providers and advertising companies that work on their own, to improve the relevance of the ads we offer. When we provide interest-based ads, we do not link your interactions on websites not owned by Ozono Europa 2050 SLU with personal data, and we do not provide any personal information to advertisers or third-party websites that display our interest-based advertising. However, advertisers and other third parties may assume that users who interact with or click on an interest-based ad or personalized content are part of the target group for that ad or content (for example, users from a geographic región certain or users who have bought or looked for natural cosmetics). Some third parties may provide us with information about you that we cannot identify you with (such as information of a demographic nature or the websites where you have been shown ads) from sources on the Internet or other sources that we use to serve you more useful and appropriate ads.

Advertisers, or advertising companies that offer their services to these third parties, sometimes use cookies in the process of providing content, including advertisements, directly to your browser or device and, when this occurs, they may automatically receive an address IP. They could also use cookies to measure the effectiveness of their ads, show you more relevant content only about Ozono Europa 2050 SLU products. For information on how to control and delete cookies (including third-party cookies) visit our Cookies Policy.